National Student Advertising Competition (NSAC)
“The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client.”
Team
I was selected to join Roger Williams University’s NSAC team in the fall of 2023. For 8 months, I collaborated with my teammates to create an all-encompassing marketing campaign. My role in the development of the campaign was participating in the secondary research team and strategy team.
Client & Ask
This year’s client was Tide!
Ask: Build a multi-touchpoint campaign around increasing the loads of laundry washed in cold in the United States
KPIs
Primary: Attributable growth of loads to cold. Increased conversion to cold (75% of loads washed on cold by 2030).
Secondary: Build brand love by supporting Tide’s overarching brand objective
Audience: 35 & under
Budget: $50-75MM
Awards
I’m delighted to announce that Roger Williams University placed 1st in the District 1 competition of the National Student Advertising Competition.
