Role
As a product marketing intern for Mitchell, I supported the APD team with marketing efforts. My tasks included:
Organizing national conferences with digital displays, meetings, event details, and follow-up sessions.
Projects analyzing social media, previous email campaigns, and podcast marketing.
Copywriting
I wrote content for Mitchell International’s insights section on their website. I wrote an article about Toyota’s Certified Collision Center Expo, highlighting its key features. I also wrote a piece on the Oklahoma Auto Body Association (OKABA) trade show, covering important topics and exhibits.
Strategy & Research
I was tasked with discovering how to more effectively market Mitchell’s Collision Podcast in order to reach a wider audience and enhance listener engagement. My final deck presented to the marketing department included:
Summary of Mitchell’s current marketing strategy
Competitive analysis
Research on best practices for podcast marketing
Recommendations