Naked Fig Campaign

Our team was tasked with developing an integrated marketing campaign for Naked Fig, a local company aiming to strengthen its brand presence.

I helped develop key elements, including the creative brief, brand pyramid, positioning statement, and ads, ensuring the campaign aligned with the brand's values and resonated with the target audience.

I led market research to define the target audience and tone, and contributed to creating a tagline, think/feel/do statement, and other campaign elements. We integrated multiple ad mediums to ensure consistency across channels.

We had the opportunity to present our ideas to the CEO, where we received positive feedback on the cohesive strategy and its alignment with the brand's mission.