Ray-Ban Campaign

In the Most Promising Multicultural Students (MPMS) program, my team was tasked with creating a presentation for Ray-Ban Smart Meta Glasses, to pitch in person at Dentsu.

We needed to find a new, unique angle to market the glasses and stand out in a competitive market.

I developed a strategy focusing on gamers, who seek meaningful connections and a balance between gaming and everyday life. I proposed positioning the glasses as a tool that integrates AI technology to provide an immersive experience, enhancing both online and offline connections. I worked with my team to ensure the concept resonated with this audience while staying aligned with Ray-Ban’s brand.

Our presentation was well-received by the judges, praised for its unique approach to connecting gaming and daily life. The pitch highlighted how the glasses use technology to foster deeper connections, and our strategy stood out as one of the top presentations.