Grand Prix Themes

As a Strategy Intern at FCB NY, I was tasked with analyzing the 2024 Cannes Lions Grand Prix winners to inspire strategic direction for client campaigns.

My objective was to identify key themes from the winning campaigns, tie them to industry trends, and present actionable insights to the strategy team.

I analyzed the winning campaigns, identified recurring themes, and conducted supporting research on marketing trends. I delivered a concise presentation to the team, sparking a discussion about how the insights could elevate our client strategies.

The presentation inspired FCB strategists and demonstrated my ability to identify key themes in the advertising industry.