Challenge
Develop a LinkedIn whitepaper exploring how professionalism is evolving and how brands can show up authentically on the platform.
Approach
I explored how LinkedIn has evolved from a career milestone-driven platform into a space shaped by authenticity, thought leadership, and community-led voices, framing the broader shift in how professionalism is defined. Our team collaborated across all sections through shared research, writing, and editing. I focused on the platform’s history and current state to ground the paper in its evolution and emerging direction.
Impact
The whitepaper was presented agency-wide and received strong internal feedback across Superdigital.
