Challenge
Identify key strategic themes from winning work at the 2024 Cannes Lions Grand Prix to inspire strategists at FCB NY.
Approach
I analyzed 2024 Cannes Lions Grand Prix winners to identify recurring strategic patterns across award-winning work. I synthesized these into key themes, including the power of iconography, AI-driven problem solving, niche audience targeting, influencer-led storytelling, and community-first thinking. I supported each theme with campaign examples and insights from industry articles, and translated the findings into a presentation for the strategy team.
Impact
The presentation sparked discussion within the strategy team on how emerging creative and cultural patterns could inform future client work.
